Commercial updates for core items and merchandising strategies for price-conscious consumers is the key maps.

Markdowns have risen as retailers try to liquidate a glut of merchandise left over from the pandemic – this is why it is critical, more now than ever, for value retailers to get it right the first time.

Value basis retailers continue to elevate their apparel offers, bringing in new creative directors, launching private-label product at higher price points, striking lucrative licensing deals and partnering with fast-fashion labels.

Value prices stable will be key for the consumer trading down will be balanced value-priced core items with limited-run capsule collections, collabs and licensing opportunities that fetch larger profits.

Adopting new shoppers without alienating loyal consumers will be key «Consumers are having to go somewhere else to get what they want from a style and quality standpoint» Walmart CMO